CBS News - Leadership

Should You Pay Customers to Watch Your Ads?

Mon May 16 06:51:25 PDT 2011

From Yahoo to Pepsi, companies are beginning to reward viewers to induce them to watch--and share with others. A smart strategy? Or a fad that will fizzle?

Is It Time to Shut Down Your Website?

Mon May 09 07:02:42 PDT 2011

Pulling the plug may sound like a crazy idea. But more organizations are doing it to focus on social media because increasingly, that is where web users are spending their time.

How Much Are Facebook Fans Really Worth?

Wed Apr 27 13:27:50 PDT 2011

Contrary to what you've read, all Facebook fans are not created equal. Follow these 5 steps to calculate the financial value of your fans to your company.

"It's the Simplicity, Stupid" and Other Lessons from the Flip Camera

Tue Apr 19 07:21:02 PDT 2011

Flip Video became a quick success--and almost faster failure. So could your business. Here are 5 reasons why.

Scientifically Proven Ways to Get More Out of Social Media

Thu Sep 22 06:02:29 PDT 2011

Dan Zarella number crunched millions of Tweets and Facebook and blog posts. The result: the 5 most effective ways to spread messages through social media.

New Rules for Business in the Social Media Age

Wed Sep 14 05:37:10 PDT 2011

A new Nielsen survey on social media usage turns up six vital lessons for businesses.

When Businesses Use Social Media: How Much Is Too Much?

Thu Sep 01 07:02:49 PDT 2011

Most businesses know they need a social media presence. But the digitally savvy ones are now asking, How many accounts? Tips from our digital marketing pro.

5 Ways to Make Picky Customers Happy

Wed Aug 24 06:05:43 PDT 2011

Today's consumers want not only more choices but better choices. Here's how the latest technologies can help you give customers just what they're looking for.

Mobile Marketing: 4 Ways to Tap the New Opportunities

Mon Aug 15 06:25:57 PDT 2011

US mobile advertising is expected to reach $1B this year, up 48% from last year. But a lot of marketers are throwing away their money. What you need to know.

Stop Making Appointments with Customers

Tue Jul 26 05:30:26 PDT 2011

In a digital world, customers want to be served "on demand"--whenever they want, however they want. 4 ways to meet their demand--profitably.